Don't Be Ridiculous! How one Swedish city gets people to trade silly car trips for bikes

Here is a Swedish video about how to motivate, cajole and humerously encourage people to use active transportation, biking and walking, rather than hopping into the car for short trips. They've used some non conventional techniques for social marketing. Scott

http://www.grist.org/article/2010-09-29-how-one-swedish-city-gets-people-to-trade-silly-car-trips-for-bi/