The RCA works to create better cycling infrastructure and a stronger voice for cyclists in Rochester, NY.

For information on getting involved, visit rochestercyclingalliance.org

Bike Week 2011 Volunteer Meeting


It may only be January, but the Rochester Cycling Alliance is already thinking ahead to Bike Week 2011, May 20-27. We want to build on the successes of last year's Bike Week by expanding the event and bringing in more community partners to get the message out that bikes belong on Rochester's streets.

But we can't do it alone! We have several volunteer positions that need to be filled to make sure that Bike Week 2011 is a success. We're holding a volunteer meeting this Sunday at 7 pm for anyone interested in helping out. Join us at the RIT Center for Student Innovation (map) to find out how you can help.

In line with our objectives for the 2011 Bike Week our volunteer needs will follow three main tracks:
  1. Bike Shop / Bike Club Ambassador (4 volunteers needed)
    • (Duties) To make contact with all local bike shops and bike clubs to solicit the following: donations/sponsorships, ride and event support for Bike Week, and to secure distribution sites for Bike Week flyers.
  1. Community Relations Ambassador (4 volunteers needed)
    • (Duties) To identify and contact potential community and business partners that can benefit from helping Bike Week grow in their area. For example, Neighborhood Associations (NA) may be a good partner, due to their political influence and ability to disseminate information to their NA members. Once relationships are established we need to solicit the following: donations/sponsorships, ride and event support for Bike Week, and to secure distribution sites for Bike Week flyers.
  1. Ride Leaders / Support (6 volunteers needed)
    • (Duties) To lead and or support bicycle rides at their planned times. Make sure all participants are safe and accounted for. Leaders and support will also be responsible for maintaining an accurate sign-in sheet used for tracking and recording the number of participants on each ride, while also documenting the ride through photographs.
BIKE WEEK VOLUNTEER OBJECTIVES

Build Relationships
The Rochester Cycling Alliance is just that…an alliance of cyclists in Rochester. However, we cannot have a very strong alliance if we are not actively seeking and building support from the community of cyclists that live and work in Rochester. As volunteers connect with shops, clubs, businesses, and communities we want to inform our target communities about the RCA, Bike Week, and the Rochester Bicycle Master Plan Project, while providing multiple levels of involvement. The three volunteer positions listed above are very public positions and require volunteers that can leverage established relationships with our targeted communities or have the ability to develop the necessary relationships.

Secure Involvement, Donations and Sponsorships
Ambassadors will be supplied with our 2011 Bike Week Donation/Sponsorship letter to deliver to each potential bike week partner. The letter will detail how shops, clubs, businesses, and communities can participate at various levels and even financially or through in-kind donations (time or product). The letter should be delivered in person, rather than mailed, in order to help establish a face-to-face relationship with the potential partner. Our goal is not to make money with this effort, but to solicit involvement and funds to help cover the 2011 Bike Week event expenses. As the RCA develops into a 501c3 (non-profit entity) this year, we will be able to receive and appropriate tax deductible donations from contributing partners.

We look forward to seeing you at the Volunteers meeting! Please feel free to email  Jason Hammel, Bike Week 2011 Director, with any questions.

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